Wednesday, 29 December 2010
notes from "meta/data" by Mark Amerika
It filters information.
It creates dreams, memories, and spontaneous situations made out of images.
The images are created in the body as they respond to images outside the body.
The images change as the body moves.
These movement-images resonate with dreams, memories, and spontaneous situations made out of images.
This means that spontaneous situations made out of images can be dreams or active memories and vice-versa.
For the VJ-Hacktivist who inmixes the real with the unreal, a live performance can be experienced as the memory of a dream composed of spontaneous situations made out of images.
Writing out the intuitive phrasing of an image écriture that always drifts in its revolutionary aimlessness, the philosophical scribe becomes a VJ Artist
The VJ Artist is a metafictionally charged philosophical scribe that uses subject plug-ins to manipulate image-information and in doing so doing begins the process of a myth-making oftentimes in a narrative context even when the so-called narrative itself is an antinarrative that works against conventional storytelling and standard rhetorical spin-control. P.13
Wednesday, 1 December 2010
Research Paper - Final Submitted December 1, 2010
For this research paper, we were asked to address a theoretical concern central to our practice. Below is the first part that includes my research question, the abstract, as well as the keywords. The end result paper is available on the following link: https://docs.google.com/viewer?a=v&pid=explorer&chrome=true&srcid=0Bz-6Qx7Ge00zYzY4NGYxOGYtNDllNC00M2ZmLTkzMTYtNWE4OGY0YjE0MWEz&hl=en
Research Question:
Transitional digital objects: Fluidity in compositing an autobiography or a failure to create a portrait of the whole?
Abstract:
The paper explores the transitional aspect of digital objects in relation to autobiography. D.W. Winnicott (1971) coined the term ‘transitional objects’; it travels around the theme of object and fantasy. The paper assumes the fluid nature of digital objects, ‘a new media object’ could be ‘variable, mutable, liquid’ as per Manovich’s (2001) definition. Placing autobiography as the aim from transitional digital objects manipulation, the paper questions whether the fluidity will act as a facilitator to autobiographical visual compositing or will it fail to create a portrait of the whole?
The first part is dedicated to looking at the fluidity of digital objects through observing and relating theories and artworks of practitioners who have investigated the theme object. Mark Leckey (2008) exemplifies the dissolved physical into a digital object at the beginning of the century and by its end; Hollis Frampton (1969) doubts the object’s third dimensionality on the screen; Sherry Turkle (2007) emphasizes the emotional in objects; whereas Donna Haraway (1991) rejects the concept of objects being sacred in themselves; the Cult of Less (2009) upload their material lives on external hard drives and online services platforms; and Michael Craig-Martin (1973) challenges belief through a glass of water, a shelf and a printed text in his sculpture An Oak Tree.
The second part is focused on autobiography compositing. Different autobiographical manifestations come together to reach the final conclusion later. Christiane Paul (2008) defines the new nomadic nature; Mark Amerika (2007) speaks of the ‘hyperimprovisational narrative artist’ in Meta/Data; William Burroughs (1970) discusses the viral in the language; and Marcel Proust (1913) gives a lesson in generative autobiographical storytelling and involuntary memory in his book Remembrance of Things Past, specifically the episode of the Madeleine; Lev Manovich (2005) concludes this section with his compositing in the digital realm theory that leads to ‘deep remixability’.
The conclusion is preceded by notes on ‘recollection’ according to Mark Freeman (1995) and the ‘wholistic fictionalization of the past’ by Michel Foucault (1973) as well as Nietzsche’s (1889) statement of ‘the whole’ that ‘no longer lives at all: it is composed, reckoned up, artificial, a fictitious thing’.
The findings of the paper affirm the fluidity of autobiographical compositing through transitional digital objects as well as the failure of creating the portrait of the whole but do not judge the latter conclusion as necessarily inconvenient.
Keywords:
New Media Object – Autobiographical Compositing – Transitional – Fluidity – Wholeness
Monday, 15 November 2010
Revisiting the research paper - Version 4
Transitional digital objects: Fluidity in compositing an autobiography or a failure to create a portrait of the whole?
Abstract:
The paper explores the transitional aspect of digital objects in relation to autobiography. D.W. Winnicott coined the term ‘transitional objects’; it travels around the theme object and fantasy. The paper assumes the fluid nature of digital objects, “a new media object” could be “variable, mutable, liquid” as per Manovich’s definition. Placing autobiography as the aim from transitional digital objects manipulation, the paper questions whether the fluidity will act as a facilitator to autobiographical visual writing or will it fail to create a portrait of the whole?
The first part is dedicated to look at the fluidity of digital objects through observing and relating theories and artworks of practitioners who have investigated the theme object (1970s onward); Hollis Frampton doubts the object’s third dimensionality on the screen, Sherry Tuckle emphasizes the emotional in objects, the Cult of Less upload their material lives on external hard drives and online services platforms, and Michael Craig-Martin challenges belief through a glass of water, a shelf and a printed text in his sculpture “An Oak Tree”.
The second part is focused on autobiography in the digital realm. Different autobiographical manifestations come together to reach the final conclusion later; Mark Amerika speaks of the “technomadic” and the “hyperimprovisational narrative artist” in Meta/Data, and Marcel Proust gives a lesson in generative autobiographical storytelling and involuntary memory in his book “In Search of Lost Time”, specifically the episode of the Madeleine.
The conclusion is preceded by notes on ‘recollection’ (Mark Freeman) and the ‘wholistic fictionalization of the past’ (Michel Foucault) as well as Nietsche’s statement of ‘the whole’ that ‘no longer lives at all: it is composed, calculated, artificial, a fictitious thing’.
The findings of the paper affirm the fluidity of autobiographical visual writing through transitional digital objects as well as the failure of creating the portrait of the whole but do not judge the latter conclusion as necessarily inconvenient.
Wednesday, 9 June 2010
on 'Material Memories' by DJ Spooky
Paul D. Miller aka Dj Spooky that Subliminal Kid, in his essay entitled “Material Memories: Time And The Cinematic Image”, lyrically writes about the different themes that constitute the art of cinema, time, screen, projection, unfolding images through action, rhythms of fragmentation… and the list is long…
I have regained this old habit of taking notes. While reading a text, and to be able to concentrate more, I used to write the keywords that interest me on my notebook, or write a shiny sentence that makes great sense to me on as a side note, now with the ‘reading from the screen’ mode, copy pasting and recompositing the author’s text to understand it in my context is my latest way or grasping… this is what happens below, reading and taking the parts that interest me, or chaptering the information with titles to suit my agenda.
MNEMONICS IN TOTAL FILM
First, DJ Spooky would refer to the films by Maya Deren, ‘Ritual in Transfigured Time’, ‘Divine Horsemen’ and ‘Meditation on Violence’. He speaks of her exploration of “ritual time, and visual time, as part of a new history unfolding on the white screens of her contemporary world.” He says that Deren “sought a new art to mold time out of dance, a social sculpture carved out of celluloid gestures and body movements caught in the prismatic light of the camera lens”, quoting her "in this sense [ritual] is art, and even historically, all art derives from ritual. Being a film ritual, it is achieved not in spatial terms alone, but in terms of Time created by the camera." He would add that “in the lens of the camera the dance became a way of making time expand and become a ritual reflection of reality itself. Film became total. Became time itself - a mnemonic, a memory palace made of the gestures captured on the infinitely blank screen.” This description stimulates the reflection on the material to be filmed; upon reading this article, I thought about filming people watching the football matches in public venues. In Beirut, and am positive everywhere in the world, all the pubs and cafés replace their menu chalkboard with a flat screen television whenever there’s a big sports related event happening, this year (June 2010), it will be the world cup taking place in South Africa.
SEQUENCE AND THE ACT OF AUTOMATIC WRITING
Then DJ Spooky would bring up the “Surrealists' walking dream put into a contemporary context. Andre Breton first stated the kind of will to break from the industrial roles culture assigned everyone in Europe back in 1930: ‘the simplest Surrealist act consists of dashing down into the street, pistol in hand, and firing blindly as fast as you can, as fast as you can pull the trigger, into the crowd. Anyone who at least once in his life, has not dreamed of thus putting an end to the petty system of debasement and cretinization in effect has a well-defined place in that crowd, with his belly at barrel level.” DJ Spooky argues that “automatic writing as described by surrealists, ‘letting subconscious thought become a formalized artistic act’ gets flipped, becoming a gangsta dreamtime remix, like an open source Linux coded operating system, psychogeographic shareware for the open market in a world where identity is for sale to the highest bidder”… “Set your browser to drift mode and simply float: the sequence really doesn't care what you do as long as you are watching. ‘Now’ becomes a method for exploring the coded landscapes of contemporary post-industrial reality, a flux, a Situationist reverie, a ‘psychogeographie’ - a drift without beginning or end...”
SYNCHRONIZED TIME
Dj Spooky describes Chronos, the Greek god of Time, as a cannibal: “he devoured his children and left the universe barren. From time all things emerge and into Time all things go. Chronos at the heart of Europe, Chronos at the crossroads becomes a signpost in suspension - multiplication of time versus the all-consuming one track time, one track mind.”
DATA OR FRAGMENTS AS I WOULD LOOK AT IT FROM MY APPROACH
“A million intangibles of the present moment, an infinite permutation of what could be... the thought gets caught... You get the picture… In the data cloud of collective consciousness, it's one of those issues that just seems to keep popping up… it's that flash of insight, a way of looking at the fragments of time. Check it: visual mode - open source, a kinematoscope of the unconscious: a bullet that cuts through everything like a Doc Edgerton, E.J. Maret or Muybridge flash frozen frame. You look for the elements of the experience, and if you think about it, even the word "analysis" means to break down something into its component parts.”
A NOTE ON THE ESSAY OR CONTEXT AS METATEXT
He would say: “As I sit here and type on my laptop, even the basic format of the words I write still mirrors some of the early developments in graphical user interface based texts, still echoes not only in how I write, but how I think about the temporal placement of the words and ideas I'm thinking about. It's a world-view that definitely ain't linear but came out of the graphical user interfaces invented by the likes of Alan Kay, and Douglas Engelberts, and Ivan Sutherland - stuff that let you move into the screen and interact with the icons and objects on the monitors surface. Into the picture, into the frame... Context becomes metatext, and the enframing process, as folks as diverse as Iannis Xenakis, Kool Keith aka Dr. Octagon or Eminem can tell you, like Freidrich Kittler, ‘Aesthetics begins as 'pattern recognition.'”
REPETITION
Or “the multiplying effects of digital media on self representation… the sense here is one of prolonging the formal implications of the expressive act - move into the frame, get the picture, re-invent your name. Movement, flow, flux: the nomad takes on the sedentary qualities of the urban dweller. Movement on the screen becomes an omnipresent quality. Absolute time becomes dream machine flicker… Digital codes become a reflection, a mirror permutation of the nation.”
A STORY ABOUT THE ‘CUT’ (FLOW, RUPTURE, AND FRAGMENTATION)
And he tells a story to add up on the context and the metatext: “Sometimes the best way to get an idea across is to simply tell it as a story. It's been a while since one autumn afternoon in 1896 when Georges Melies was filming a late afternoon Paris crowd caught in the ebb and flow of the city's traffic. Melies was in the process of filming an omnibus as it came out of a tunnel, and his camera jammed. He tried for several moments to get it going again, but with no luck. After a couple of minutes he got it working again, and the camera's lens caught a hearse going by. It was an accident that went unnoticed until he got home. When the film was developed and projected it seemed as if the bus morphed into a funeral hearse and back to its original form again. In the space of what used to be called actualites - real contexts reconfigured into stories that the audiences could relate to - a simple opening and closing of a lens had placed the viewer in several places and times simultaneously. In the space of one random error, Melies created what we know of today as the ‘cut’ - words, images, sounds flowing out the lens projection would deliver, like James Joyce used to say ‘sounds like a river.’ Flow, rupture, and fragmentation - all seamlessly bound to the viewers perspectival architecture of film and sound, all utterly malleable - in the blink of an eye space and time as the pre-industrial culture had known it came to an end.”
SELECTION AND THE MECHANISM OF STREAMING COORDINATING SHIFTING CREATING A NEW WAY OF THINKING THROUGH AN ACCIDENT
“Whenever you look at an image, there's a ruthless logic of selection that you have to go through to simply create a sense of order. The end-product of this palimpsest of perception is a composite of all the thoughts and actions you sift through over the last several micro-seconds - a soundbite reflection of a process… The eyes stream data to the brain through something like two million fiber bundles of nerves. Consider the exponential aspects of perception when you multiply this kind of density by the fact that not only does the brain do this all the time, but the millions of bits of information streaming through your mind at any moment have to be coordinated. Any shift in the traffic of information - even the slightest rerouting - can create, like the hearse and omnibus of Melies film accident, not only new thoughts, but new ways of thinking. Literally. Non-fiction, check the meta-contradiction... Back in the early portion of the 20th century this kind of emotive fragmentation implied a crisis of representation, and it was filmakers, not Dj's who were on the cutting edge of how to create a kind of subjective intercutting of narratives and times - there's even the famous story of how President Woodrow Wilson when he saw the now legendary amount of images and narrative jump-cuts that were in turn cut and spliced up in D.W. Griffiths's film classic Birth of a Nation called the style of ultra-montage ‘like writing history with lightning.’”
THE MONTAGE OF ATTRACTIONS, THE MIX, SIFTING THROUGH THE NARRATIVE RUBBLE OR THE INDEXICAL PRESENT
“Film makers like D.W. Griffith, Dziga Vertov, Oscar Michaux, and Sergei Eisenstein (especially with his theory of "dialectal montage" or "montage of attractions" that created a kind of subjective intercutting of multiple layers of stories within stories) were forging stories for a world just coming out of the throes of World War I. A world which, like ours, was becoming increasingly inter-connected, and filled with stories of distant lands, times and places - a place where cross-cutting allowed the presentation not only of parallel actions occurring simultaneously in separate spatial dimensions, but also parallel actions occurring on separate temporal…”
… “What Mikhail Bakhtin might have once called ‘diacritical difference’ now becomes ‘the mix’ or as James B. Twitchell says … the ‘carnival of the everyday’ in the images and sounds that make up the fabric of … daily life: ‘[the situations are] homologues (having the same relation) of each other and semilogues of those in the genre. Entertainments share diachronic and synchronic similarities; they refer to individual texts as well as to all precursors and successors — every programmer’s worst fear is that we might change the channel.’ If you compare that kind of flux to stuff like Dj mixes, you can see a similar logic at work: it's all about selection of sound as narrative. I guess that's traveling by synecdoche (figure of speech meaning part is made to represent the whole). It's a process of sifting through the narrative rubble of a phenomenon that conceptual artist Adrian Piper liked to call the ‘indexical present’ “I use the notion of the 'indexical present' to describe the way in which I attempt to draw the viewer into a direct relationship with the work, to draw the viewer into a kind of self critical standpoint which encourages reflection on one's own responses to the work…”
TO PLAY OR NOT
“Griffith's: it's all about how you play with the variables that creates the art piece. If you play, you get something out of the experience. If you don't, the medium becomes a reinforcement of what's already there, and or as one critic, said a long time ago of Griffith's Intolerance: "history itself seems to pour like a cataract across the screen…”
IMMERSION AND TRAVELING WITHOUT MOVING
Describing his method: “Like an acrobat drifting through the topologies of codes, glyphs and signs that make up the fabric of my everyday life, I like to flip things around… Contemporary 21st Century aesthetics needs to focus on how to cope with the immersion we experience on a daily level - a density that Sergei Eisenstein back in 1929 spoke of when he was asked about travel and film: ‘the hieroglyphic language of the cinema is capable of expressing any concept, any idea of class, any political or tactical slogan, without recourse to the help of suspect dramatic or psychological past’. Does this mean that we make our own films as we live them? Traveling without moving. It's something even Aristotle's ‘Unmoved Mover’ wouldn't have thought possible.”
Monday, 5 April 2010
Lev Manovich: From Sketchpad to iPad
April 3, 2010
I started putting Software Takes Command book together in 2007. Today is April 3, 2010, and I am doing final edit on the book's second chapter called "Understanding Metamedia." Today is also an important day in the history of media computing (which starts exactly 40 years ago with Ivan Sutherland’s Sketchpad) - Apple new tablet computer iPad went on sale in the U.S. During the years I was writing and editing the book, many important developments both made Alan Kay’s vision of a computer as the “first metamedium” more real – and at the same time more distant. (I am referring in particular to the text in Alan Kay and Adele Goldberg, Personal Dynamic Media, IEEE Computer. Vol. 10 No. 3, March, 1977. At the end of this article, Kay and Golderg call computer “a metamedium” whose content is “a wide range of already-existing and not-yet-invented media.”)
The dramatic cuts in the prices of laptops and the rise of netbooks – together with the continuing increase in the capacity and decrease in price of consumer electronics devices (digital cameras, video cameras, media players, monitors, storage, etc.) brought media computing to even more people. With the price of a netbook many times smaller than the price of a digital TV set, the 1990s arguments about the “digital divide” became less relevant. It became cheaper to create your own media than to consume professional TV programs via industry’s preferred mode of distribution. More students, designers and artists learned Processing and other specialized programming and scripting languages specifically designed for their needs – which made software-driven art and media design more common. Perhaps most importantly, most mobile phones became “smart phones” supporting internet connectivity, web browsing, email, photo and video capture, and a range of other media creation capabilities – as well as the new platforms for software development. For example, Apple’s iPhone went on sale on June 29, 2007; on July 10 when the App Store opened it already had 500 third-party applications. According to Apple statistics, on Marc 20, 2010 the store had over 150,000 different applications and the total number of application downloads reached 3 billion.
At the same time, some of the same developments strengthened a different vision of media computing – a computer as a device for buying and consuming professional media, organizing personal media assets and using GUI applications for media creation and editing – but not imagining and creating “not-yet-invented media.” Apple’s first Mac computer released in 1984 did not support writing new programs to take advantage of its media capacities. The adoption of GUI interface for all PC applications by software industry made computers much easier to use but the same time took away any reason to learn programming. Around 2000, Apple’s new paradigm of a computer as a “media hub” (or a “media center”) - a platform for managing all personally created media - further erased the “computer” part of a PC. During the following decade, the gradual emergence of web-based distribution channels for commercial media, such as Apple iTunes Music store (2003), internet television (in the US first successful service was Hulu publically launched on March 12, 2008), e-book market (Random House and Harper Collins started selling their titles in digital form in 2002) and finally Apple iBook store (April 3, 2010), together with specialized media readers and players such as Amazon Kindle (November 2007) have added a new crucial part to this paradigm. A computer became even more of a “universal media machine” than before – with the focus on consuming media created by others.
Thus, if in 1984 Apple first Apple computer was critiqued for its GUI applications and lack of programming tools for the users, 2010 Apple iPad was critiqued for not including enough GUI tools for heavy duty media creation and editing – certainly a step backward from Kay’s Dynabook vision. The following quite from iPad review by Walter S. Mossberg from Wall Street Journal was typical of journalists’ reactions to the new device: “f you’re mainly a Web surfer, note-taker, social-networker and emailer, and a consumer of photos, videos, books, periodicals and music—this could be for you.” New York Times’ NYT's David Pogue echoed this: “The iPad is not a laptop. It's not nearly as good for creating stuff. On the other hand, it's infinitely more convenient for consuming it - books, music, video, photos, Web, e-mail and so on.”
Regardless of how much contemporary “universal media machines” fulfill or betray Alan Kay’s original vision, they are only possible because of it. Kay and others working at Xerox PARC build the first such media machine by creating a number of media authoring and editing applications with a unified interfaced, as well as the technology to enable machine’s users to extend its capacities. Staring with the concept which Kay and Goldberg proposed in 1977 to sum this work at PARC (computer as “a metamedium” whose content is “a wide range of already-existing and not-yet-invented media”) in this chapter we will discuss how this concept redefines what media is. In other words, we will go deeper into the key question of this book: what exactly is media after software?
Wednesday, 10 March 2010
Remixing ‘Deep Remixability’: trying to get it right
INTRODUCTION:
I was pretty much amused by the political aspect of the essay ‘Deep Remixability’, if we fail to perceive it this way then we might face a problem understanding the social aspect of media today.
After having mentioned DJ Spooky’s vision of sampling and its importance as an art practice in one of the chat sessions, Andy pointed out that I should be looking at the concept of ‘deep remixability’ by Lev Manovich as the next development on the form of sampling.
Having read the essay, I decided that it would require another reading to really grasp the essence, so the next time I read the article, I decided to take notes for myself in order to follow the thread of the author’s thoughts.
‘Deep remixability’, the essay, mainly discusses the new hybrid language of moving image that emerged during the period of 1993-1998. 1993 is the year Adobe launched their software After Effects, the application that enabled people (from all levels) working in media to produce commercials, music videos, motion graphics, TV graphics and other types of short non-narrative films and moving image sequences in a hybrid form.
Hybrid has become the norm, Manovich argues since with After Effects one can do a lot of things: editing, designing, compositing, creating special effects, animating… all on a desktop computer or a laptop.
BRIEF HISTORY:
Manovich refers to the ‘Velvet Revolution’ that happened when Central and Eastern Europe peacefully liberated themselves from the Soviet Union. ‘Velvet Revolution’ the term came to express the smoothness of the transformation, that of the velvet smoothness.
He uses this metaphor to explain the aesthetics resulting from the transformation in moving image.
NEW CULTURAL LANGUAGE:
Different media met within the same digital environment, they interacted in a new way that did not exist before and that could not be imagined or predicted ahead before the invention of the algorithmic language. Now with algorithms, all the data became digital, so the different file formats became compatible with every other software, and this is where the new language of the hybrid emerged based on the logic of remixability.
Having set that the logic of the new hybrid language is that of ‘remixability’, not only of the content of different media or simply their aesthetics, but their fundamental techniques, working methods, languages, and assumptions. All the moving image categories, when united under the common software environment, they create a new metamedium.
The work produced in this new metamedium cannot be referred to as ‘remediation’, since what the computer does is simulate all media, not only its surface appearance, but also the techniques used for their production and the methods of viewing and interacting with the work in these media.
The author argues that After Effects constituted a new stage in the history of media, with new aesthetics and the production of new media species, based on the interaction of the different media in the same software environment (typography with 2D animation and cinematography for instance in the same melting pot being After Effects). The end result is ‘new cultural species’ in Manovich’s words.
TECHNIQUES AND PARAMETERS CHANGE:
Digital compositing was essential in enabling the development of the new hybrid visual language of moving images. Its original mission was to support the aesthetics of cinematic realism; instead it liberated the many media from the fake (or fluent) flow and enhanced the visibility of the mixes. This is how it enabled media ‘remixability’ and soon became a ‘universal media integrator’.
Its importance lies in the fact that it transformed the basic unit from ‘frame’ to ‘visual elements’. Manovich uses the After Effects’ interface again to argument the shift from ‘time-based’ to ‘composition-based’. In this software, visual elements are placed in the composition windows, these elements can be manipulated and conceptualized as independents objects that could be accessed, revisited and edited back endlessly. Therefore, the main issue that this software is suggesting is space as opposed to time, in the author’s words.
He also refers to cinema in the modern times, how it was perceived as a series of photos placed in a sequence, when projected create the effect of motion. This is where the term ‘moving pictures’ or ‘moving image’ come from. Since today all media are conceived differently (being created in either a 2D or 3D worlds), contemporary terminology that defines moving image would become: ‘modular media composition’.
To recap, hybridization is not:
- A simple mechanical sum of the previously existing parts, it is new species being generated
- Simply adding the content of different media or adding together their techniques and languages
- A simple remix as it is commonly understood in contemporary culture
This is where the term ‘deep remixability’ emerges.
Effect is simulated and removed from its original physical media (that of fluent realistic effect in cinema realism) >> manipulation could be happening in many ways (since it’s now based on visual elements instead of a frame) >> parameters are independently animated (one could change an animation for instance over time) >> numbers are controlling the algorithm >> simulated depth of field maintain the memory of the particular physical media which it came from >> it becomes a new technique which functions as a character in its own right >> it has fluidity and versatility that did not exist previously >> ambiguous relation to the physical world.
SOCIAL FACTORS THAT LEAD TO ‘DEEP REMIXABILITY’:
The author names the following factors:
- The rise of branding
- The experience of economy
- Youth markets
- Web as a global communication platform
These factors are not enough to lead to the new aesthetics, instead he would mention a fact being ‘softwares used in production environments are not set out to create a revolution; they are created to fit in already existing procedures, job roles and familiar tasks.’ This is were the result to ‘deep remixability’ shapes:
‘Software are like species within the common ecology, once released, the start interacting, mutating, and making hybrids.’
CONCLUSION:
The essay is beautifully ended by the conclusion below:
‘Following the Velvet Revolution, the aesthetic charge of many media designs is often derived from more ‘simple’ remix operations - juxtaposing different media in what can be called ‘media montage.’ However, for me the essence of this Revolution is the more fundamental ‘deep remixability’ (...). Computerization virtualized practically all media creation and modification techniques, ‘extracting’ them from their particular physical media and turning them into algorithms. This means that in most cases, we will no longer find any of these techniques in their pure original state.’
The article could be found on the following link:
http://pzwart.wdka.hro.nl/mdr/pubsfolder/manovichessay/