Sunday, 9 May 2010

Brainstorming on Screen - Frame - Canvas etc...

Elaborating on the idea of 'Narrative Leftovers', or the narratives that fall outside the frame, I was thinking of what could challenge these borders, the first thing that came to my mind was Fatness or Obesity.

Baudrillard spoke of the Obscene as an extension from the worlds of obesity and the scene.

Then I thought of the excess in general; Super Richness for instance.

Obesity and excess richness could never fit in the frame. The frame being the 'politically correct', the 'norm as set by the society'.

Then I looked back at Sigmund Freud's book 'Civilization and Its Discontents'. He discusses the individual's quest for instinctual freedom and civilization's contrary demand for conformity and instinctual repression. By creating laws that prohibit certain acts like killing for instance and the punishments that are set for each broken rule instills perpetual feelings of discontent in the society's citizens.

Then again I thought of iPad, the new 'screen', quoting Jony Ive, Senior Vice President, Design - Apple's iPad

The face of the product is pretty much defined by a single piece of multi-touch glass, and that's it, there's no pointing device, there's not even a single orientation. There's no up there's no down, there's not a right or wrong way of holding it. I don't have to change myself to fit the product; it fits me. 0:56 > 1:15

watch the iPad video on

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